【Original #4】Dealmoon: Shopping, Saving and Sharing

Almost everyone loves shopping, and there may be nothing happier than shopping while saving money at the same time. That is also why you should enter to the Dealmoon, a website designed for sharing discount information. On the Dealmoon, users can get information not only from its officials but also from each other.

Dealmoon,which was founded on September 2009, is an online shopping deal site providing products' discount information on clothes, cosmetics, perfumes, travel, electronic devices, healthy food and household appliances. It has two visions in both Chinese and English, which make it more convenient to use for international users. As of 2012, Dealmoon received over five million visitors every month. It was also described as "the biggest shopping advisory site for Chinese-Americans living in the United States". What made Dealmoon so popular and attractive? There are mainly two reasons. On the one hand, Dealmoon tries different ways to create an online community for its users. On the other hand, it also uses social networking sites in order to attract potential users.

First of all, Dealmoon encourages its users to share information in order to help each other. On the homepage of Dealmoon, there are several discount information including coupons, gift cards, and credit card applications.

Users are able to leave comments for every discount information post on Dealmoon, such as whether the product is worth to buy, which may be helpful for other viewers.

There isalso a section called “App Show” on Dealmoon’s homepage, which allows users to post pictures and short reviews of the products they brought through Dealmoon. Hashtags can also be added to these posts, which made it easier for users to find the specific products they are concerned about. Just like Instagram, by clicking different buttons, users can like, share or leave comments to these posts as well. All these functions can help Dealmoon users to get more detailed information directly from each other.

What is more, Dealmoon users can also share other things beyond discount information but related to shopping on this website, which also made it unique. Different from normal shopping websites, there is a section called “Original Guides” on Dealmoon’s homepage.

In this section, users are allowed to post their using experience or recommendations of particular products as many details as they want. Traveling tips and relative experience are also available in this section. By viewing this information, users can quickly find specific products or particular brands they are interested in, which may help them to focus on relative discount information better.

Besides, Dealmoon also used social networking sites to both attract potential users and better improve itself. For a website who wants to get popular among Chinese in the United States, Dealmoon knows the importance of social media usage. Dealmoon has its official account on Sina Weibo and WeChat, which are the most popular social media networking sites in China. Until now, the homepage of Dealmoon Sina Weibo account achieved over 693 million followers and its posts update every day.

To communicate with international users, Dealmoon also had its Facebook and Twitter account. The Facebook homepage of Dealmoon had over 3 million followers and had very high response frequency as well.

All of these accounts share the same thing such as latest discount information, product recommendations and reviews sharing from users every day, which may not only keep Dealmoon active on these social networking sites but also attract more potential users. Users can ask questions and give suggestions through these social accounts, which may also help Dealmoon to make a better improvement.

For users, Dealmoon is not only a website offering discount information but also an online community which allows them to share detailed information with each other. With the help of using several social networking sites, Dealmoon tends to become more popular and attractive. If you are the person who enjoys products that offer the most at the best price, then Dealmoon is the place that you definitely should go.